The first ever Urban Outfitters male catalog was recently released online. The store makes use of its deep pool of brands to show what the Urban Outfitters man looks like.
Instead of drawing upon male models to be the subjects in the catalog, Urban Outfitters instead chose to use friends and acquaintances of the lead design team. Knowing that these are real people who live in the clothes makes for a more relatable image. Photographer Jason Nocito shot the catalog in different locations around New York City, and it looks like the whole gang had a really fun time during the shoot.
Most items that are seen in the catalog are available now through the Urban Outfitters online store.
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