Toronto-based Urban Orca wants to transform your social experience by linking you with people who have similar interests in your city. The social media site is following a wave of companies that are leveraging the Internet to manifest real-world interactions. Looking to meet like-minded joggers to work up a Sunday sweat? Or maybe you want to play some Texas hold'em but you could use a couple more regulars. Urban Orca is here to save the day.

The social media does not aspire to be a dating site but rather a a springboard for Platonic relationship. Unlike Facebook, Urban Orca has no pictures on its profiles; after chatting, users can decide if they want to share their pics and meet up offline.