Urban Industry, a retailer in the UK, showcases the looks it has in store for the upcoming spring/summer 2011 season. Shot all over Sussex, this lookbook highlights that casual-cool garments can look fresh in any location.

Some of the brands spotted in this Urban Industry lookbook include Vans, Penfield, HUF, Obey, Undefeated and Nike, with many more completing the featured styles. The apparel ranges from casual tees to laid-back plaid shirts and sporty jackets.

However, it's a little ironic that a retailer with the name Urban Industry would choose to shoot a lookbook in a rural setting, but it's the perfect way to get wicked street wear to really shine away from the bustling streets of the city.