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Dogside, a recently launched site, shows "the world through the eyes of an urban dog." The site sells innovative and stylish pet fashion geared at metropolitan canines. It also offers a social networking area for pooch owners and an array of unique and entertaining content.

"The aim of Dogside is to enhance and improve the lives of urban dogs and their owners," a company rep said. "Dogside have done a lot of research into the day-to-day life of urban dogs and the behavior of their owners and they've uncovered lots of insights. Their initial range of products and the Dogside.com portal have all been designed with these in mind and are set to take the quality of canine city living to a new level."

Dogside recognizing that thousands of modern canines don't eat table scraps off the floor or get shafted outside to dog houses at night. The site caters to the needs of the chic, spoiled urban pet and the owners that love to pamper them.

Imagine a still winter night, snow flakes falling silently to the ground as Lucky pulls you through the park on his cobalt blue LED leash. Sounds pretty good! Check out the site for more details.