British Company is Upcycling Fire Hoses for a Fashionable Effect
Purses, belts, and other good are created from reclaimed and upcycled fire hoses, thereby saving the environment and maintaining an uber-cool look that no one else will have.
Implications - The eco-friendly movement has caused a shift within the fashion world. Fashionistas are looking for products that follow under the eco-chic category. By creating a fashion line that is eco-chic, companies can look towards capitalizing on this eco-conscious yet fashionable market.