Having proper posture can prevent many problems down the road from injuries to perceptions and more; the Up T-Shirt helps people on the quest of perfecting their posture. Unlike the Lumo Lift, which is a gadget that works independently of the clothing people wear, the Up T-Shirt has been created using a patented configuration of elastic bands that puts pressure on just the right spots to ensure proper posture.
Designed by Up Couture, a Parisian fashion design company that has released Up, the Up T-Shirt is being touted as the world's first anti-slouching tee. Although quite expensive at $200 a pop, the Up T-Shirt is nevertheless a worthwhile investment. It provides a constant corrector to ensure that people keep their shoulders back at all times, thus also working the core.
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Research: 1,455 clicks in 123 w
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Concept: Up T-Shirt
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Segment: Neutral, 12-55+
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