UNTUCKit's Canadian Expansion Included a Q&A with Wayne Gretzky
Ellen Smith — September 13, 2018 — Pop Culture
References: untuckit
Both in the workplace and on the streets, men's casual wear is on the rise and UNTUCKit helps men of all walks of life find the balance between being comfortable and looking sharp.
Launched in 2010, this New York-based menswear brand offers a more practical and stylish alternative to the untucked T-shirt, presenting the consumer with flattering button-downs and flannels that can help men feel their best, while still dressing for success. The opening of UNTUCKit's Toronto-based store was celebrated with the help of one of the brand's most recognized investors, Canadian hockey superstar, Wayne Gretzky.
In an intimate Q&A session, Wayne Gretzky and UNTUCKit's founder Chris Riccobono, discussed the daily life of an entrepreneur, the importance of dressing for success and the future of the business. Wayne Gretzky's legacy of excellence aligns perfectly with the brand's values, making for a retail line that sits at the intersection of retail and comfort.
Launched in 2010, this New York-based menswear brand offers a more practical and stylish alternative to the untucked T-shirt, presenting the consumer with flattering button-downs and flannels that can help men feel their best, while still dressing for success. The opening of UNTUCKit's Toronto-based store was celebrated with the help of one of the brand's most recognized investors, Canadian hockey superstar, Wayne Gretzky.
In an intimate Q&A session, Wayne Gretzky and UNTUCKit's founder Chris Riccobono, discussed the daily life of an entrepreneur, the importance of dressing for success and the future of the business. Wayne Gretzky's legacy of excellence aligns perfectly with the brand's values, making for a retail line that sits at the intersection of retail and comfort.
Trend Themes
1. Men's Casual Wear - The trend of comfortable yet stylish casual wear for men is on the rise, creating opportunities for innovative brands like UNTUCKit.
2. Practical Fashion Alternatives - Consumers are seeking practical fashion alternatives, giving rise to brands like UNTUCKit that offer practical and stylish options.
3. Celebrity-endorsed Brands - Celebrity-endorsed brands like UNTUCKit, with investors like Wayne Gretzky, are gaining popularity for their ability to align with consumer values.
Industry Implications
1. Men's Fashion Retail - Retailers in the men's fashion industry can capitalize on the trend of men's casual wear by offering comfortable and stylish options like UNTUCKit.
2. E-commerce - The rise in popularity of practical fashion alternatives also creates opportunities for e-commerce businesses to cater to this market.
3. Celebrity Endorsement Marketing - Celebrity endorsement marketing can be a powerful tool for brands seeking to align with consumer values and gain popularity, as demonstrated by Wayne Gretzky's investment in UNTUCKit.
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