Nike's 'Unlimited' Campaign Goes Beyond the Brand's Signature Tagline

By: Katherine Pendrill - Aug 8, 2016
References: youtube & adage
Nike recently extended its 'Unlimited' campaign with a new ad that shatters its signature tagline 'Just Do It.' While Nike already made headlines for an Olympic ad in which Bobby Cannavale gives a pep-talk to a nursery full of newborns, the brand is continuing to capitalize on the spirit of the Olympics with another stellar ad.

The newest installment of the Unlimited campaign picks up where the previous ad left off, following a group of athletes from the crib to the small stage. Actor Oscar Isaac is then heard saying, "All of these athletes are terrible now, but they'll all do big things one day." At this point, the ad shows all of the young athletes pushing boundaries and going far beyond expectations.

Highlighting both superstars and up-and-coming athletes, the ad does an excellent job of going beyond the brand's signature Just Do It tagline. As Nike's Global Corporate Communications Director Brian Strong explains, "The end is really just the beginning for someone who's looking to go beyond their limits, and that's what that shattering logo represents."