Japanese meat products manufacturer, Ito Ham, is trying to corner the market on the whole 'high school girl' image. They are actually trying to apply for the trademark rights. Their plans? A 'high school girl' line of meat pies, gyoza dumplings, pizza, and curry. I don't get it and maybe that's the point.
Implications - Sometimes, all the incentive that consumers need to pick up and purchase a product is the feeling that the company is thinking specifically of them. Targeting niche markets will allow brands to let their desired buyers know that they care and build a sense of loyalty that will have unique customers returning over and over again.
Stats for Unlikely Trademark
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Concept: Unlikely Trademark
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Segment: Neutral, 18-35
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