The United Colors of Benetton Spring Campaign Celebrates Individuality

By: Ariel Weber - Published: Jan 27, 2013 • References: benetton & highsnobette
In true Benetton fashion, the United Colors of Benetton Spring campaign features some bright colors, worn by a bevy of different models from all different cultural backgrounds.

This year's campaign is headed by some famous faces including Charlotte Free, Alek Wek and Elettra Wiedemann. From her clothes to her hair, Ms. Free is decked out in all bubble gum pink ensemble while the other models are also primarily donning a one color palette look. The pictures, which was shot by Steven Meisel show a close up as well as a full body shot of the models, which not only highlights the models natural beauty but also showcases the simple yet bold garments.

The United Colors of Benetton Spring campaign commemorates individuality and encourages diversity. Stats for Bold Multi-Ethnic Campaigns Trending: Older & Buzzing
Research: 8,904 clicks in 173 w
Interest: 1.8 minutes
Concept: United Colors Of Benetton Spring
Related: 87 examples / 67 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: jobless-celebrating ads, crisp color-blocked campaigns, and cheerful group fashions.