Seemingly aimed at a younger customer, the campaign features various bright colors and styles. Josh Olins photographs the young bunch, which includes Corey Baptiste, Charlie France, Francisco Lachowski, Luis Borges, Abiah Hostvedt and Willy Cartier.
Styled by Clare Richardson, the United Colors of Benetton Fall 2010 campaign is certainly fun and fresh.
Implications - What a great way to spice up what would have ordinarily been an easily overlooked campaign! United Colors of Benetton is not typically recognized for its outlandish or eye-popping fashions, as it specializes in basics, but with funny and unconventional twists like this one, it's hard not to be excited by the clothes.