Converse Mexico just launched a trendy new collection of sneakers. The first one is “Chuck Taylor” and the second is “Pintando Pasos” both with colorful designs that reflect the heritage of the Mexican lifestyle. “Pintando Pasos” is a complete range of hand painted products with the designs of the Mixteca Culture from Oaxaca Mexico and the “Chuck Taylor” Collection is a urban line that illustrates the symbols of the Mexico City lifestyle.

Implications - Consumers today respond positively to products with which they are able to associate positive emotions or experiences. Businesses that create products based on these feelings will benefit by appealing to consumers on a personal level.