Rockstar

THe New Uniqlo UT Spring/Summer 2010 Campaign

By: Marissa Liu - Published: • References: uniqlo & nicolaformichetti.blogspot
Japanese mega-retailer Uniqlo is giving the classic retro rock tee a revival with the launch of the Uniqlo UT Spring Summer 2010 collection. Featuring iconic images of Mickey Mouse, Donald Duck, C-3PO and Superman, to name just a few, Uniqlo is betting that the public will want a little nostalgia this season.

The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection. Stats for Classic Comic Character Tees Trending: Older & Average
Traction: 8,429 clicks in 240 w
Interest: > 3 minutes
Concept: Uniqlo Ut Spring Summer 2010
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: wonderland collaborations, personalized jeans, and topless jeanvertising.