Pomegranate 7UP

By: Alex Covert - Published:   Updated: Apr 14 2011 • References: prnewswire
I could be mistaken but, I think 7UP is most appreciated for its simplicity. It is, after all, the UN-cola, right? Well, in the vein of innovation, 7UP is introducing a limited-edition Pomegranate flavored version of the lemon-lime beverage. Don't worry, the new flavor will still use 100% natural flavors and will be caffeine free.

Implications - Soft drinks usually get a bad rep for their unhealthy sugar content. With the emphasis on health and the explosion of pomegranate, companies are looking to work the flavor into drinks to promote a newfound, health-conscious image. So while parents in the past may have said no to soft drinks, there may be success in this healthy approach which will attract kids and adults alike.

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