Clothing and culture brand Uncle York has done a photo shoot with photographer Filippo Pecora to showcase some of their fresh goods for the summer.

The Uncle York collection features hip sweaters and tees, stylish shades and some hot swimwear. A blend of California and hipster styling, the collection makes a perfect outfit combination to hit up the beach or when just strolling the streets this summer.

Implications - Many older consumers in today's society rely on a range of products and services to restore their sense of youthfulness. Businesses who create products through which consumers can feel younger, hip and modern will appeal to a large clientele. It is imperative that businesses consider the experience their products will be able to generate for their clients.