Superstar

Thomas Lohr Photographs Hans Hatt for Umit Benan Special

By: Katherine Vong - Published: • References: umitbenan & designscene.net
Designer Umit Benan, who recently took over as creative director of the design house Trussardi, is featured in this Umit Benan Special for Achtung magazine. The feature appears in the publication's September 2011 issue and showcases model Hans Hatt wearing the polished and prim menswear pieces for which Benan is known.

Benan's eponymous label, which is apparently very popular in Japan, centers on sophisticated, classic men's pieces that also have a casual element to them. This editorial photographed by Thomas Lohr displays fashions true to Benan's style, showcasing Hatt in everything from a clean-cut, checked suit and a simple blue button-up and camel pant combo, to a slouchy navy sweater and trouser outfit that could very well be inspired by Benan's Turkish roots.

The Umit Benan Special in Achtung was styled by fashion editor Markus Ebner. Stats for Crisp Checked Suits Trending: Older & Mild
Traction: 6,523 clicks in 166 w
Interest: 4 minutes
Concept: Umit Benan Special
Related: 109 examples / 84 photos
Segment: Males, 18-55
Comparison Set: 40 similar articles, including: 22 menswear f/w 2011 editorials, dapper urban dude couture, and blindfolded urban lookbooks.