Fantastical Folklore Fashion

The Ulyana Sergeenko Fall 2013 Couture Revives Storybook Styles

The Ulyana Sergeenko Fall 2013 Couture collection cites Russian folklore as its inspiration. At the show, models stepped through the frame of a looking glass to reach the catwalk. Another ode to fairytales included the use of red velvet, a sophisticated take on Little Red Riding Hood.

The silhouettes pull inspiration from the past, but Sergeenko's outfits are sculptural and modern. Even the inclusion of detailing like ruching, lace and the use of cutouts is mindful of keeping a modern aesthetic. One of the most standout garments in the collection is a gold foil dress that mixes a modern material with a medieval-inspired form.

It is easy to imagine Sergeenko in any of these dresses, especially the silhouettes with long, full skirts and fitted tops -- this completely embodies her signature style.

Russian Folklore Fashion
Opportunity for designers to create modern interpretations of traditional Russian clothing with a folklore-inspired twist.
Mixing Medieval and Modern
Potential for designers to blend historical elements with contemporary materials and silhouettes to create unique fashion pieces.
Sculptural Couture
Innovation opportunity for fashion designers to experiment with architectural shapes and structures in their couture collections.

Who This Affects Most

Fashion Design
Fashion designers can draw inspiration from Russian folklore and historical elements to create new and captivating collections.
Textile Manufacturing
Need for textile manufacturers to develop fabrics that blend modern and medieval aesthetics, such as gold foils and velvet.
Fashion Retail
Opportunity for fashion retailers to tap into the growing demand for unique, folklore-inspired fashion pieces that combine traditional and modern elements.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 63%
Freshness 8%