Hearts, cherries and an array of colors all explain this playful spread for UK Cosmopolitan March 2010. The cutesy shoot features boyfriend jeans, bow headbands and fun ruffled skirts.
Aimed at a younger crowd, these adorable outfits look they came right out of the latest gossip girl episode -- and boy are they fun. Photographed by Tom Corbett, this playful editorial is perfect for spring's 'It' girl.
Implications - The demographic of young consumers within society are some of the most easily influenced, both by their peers and the media. Many youth will seek out products similar to those worn or used by their favorite celebrities. As a result, it would be wise for businesses to provide this group of consumers with affordable and comparable products that allow them to feel a closer connection to a variety of iconic individuals.
Stats for Playful Preppy Pictorials
Trending: Older & Average
Research: 14,424 clicks in 321 w
Interest: 4 minutes
Concept: UK Cosmopolitan March 2010
Related: 116 examples / 89 photos
Segment: Females, 18-55
Comparison Set: 42 similar articles, including: hair bows, pin-up lingerie, and film noir lingerie.