The Ufo361x Lacoste Capsule Consists of Tracksuits, Hoodies, & More
Kalina N — January 4, 2023 — Pop Culture
References: hypebeast
The Ufo361x Lacoste is playful, comfortable, and ultra-stylish. The brand partnered with the Turkish-German trap rapper Ufuk Bayraktar, who is better known by his stage name Ufo361, to inject some new inspiration into its timeless silhouettes. It turns out that the collaboration also suited Bayraktar quite well too because "the rapper noted that his “biggest wish” was to one day own the French heritage label’s signature Lacoste Polo."
The highly anticipated Ufo361x Lacoste range includes seven new silhouettes. Each design nods to various parts of Berlin, where the trap artist is based. For example, hoodies adorned with the letter 'U' in front do not just reference the raper's name. They also hint at the Berlin subway system/
Image Credit: Lacoste, Matt Lambert, hypebeast, hypebeast
The highly anticipated Ufo361x Lacoste range includes seven new silhouettes. Each design nods to various parts of Berlin, where the trap artist is based. For example, hoodies adorned with the letter 'U' in front do not just reference the raper's name. They also hint at the Berlin subway system/
Image Credit: Lacoste, Matt Lambert, hypebeast, hypebeast
Trend Themes
1. Rapper-inspired Fashion - The integration of rapper personas on fashion design for collections inspire a fresh take on style, as seen with Ufo361x Lacoste.
2. City-inspired Clothing Designs - Designers can create clothing that is unique and reflective of a city's culture and aesthetics, as seen with the Berlin-inspired motifs of the Ufo361x Lacoste clothing range.
3. Collaborative Fashion Campaigns - Partnering with music artists or other creatives to design a fashion line can result in a fresh perspective and broader market appeal, as seen with Lacoste's collaboration with Ufo361.
Industry Implications
1. Fashion Industry - Fashion brands can tap into new markets and attract youthful consumers by incorporating music artists and city-inspired themes in their collections.
2. Music Industry - Music artists can expand their creative pursuits and revenue streams by partnering with fashion brands to co-create fashion collections.
3. Streetwear Industry - Streetwear brands can incorporate city-centric designs and motifs into their clothing lines, similar to the Berlin-inspired hoodies in Ufo361x Lacoste collection.
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