This Company Released One Pair of Shoes in Two Contrasting Colors

By: Katherine Pendrill - Oct 4, 2015
References: us.puma & footwearnews
Puma's newest soccer cleats come in two contrasting colors. While most soccer cleats come in neutral shades, Puma's latest design features bold and vibrant hues.

As part of a new campaign, Puma has added a colorful twist to its core soccer line. The EvoPower and EvoSpeed are now available in a brilliant royal blue and a vibrant tangerine orange. While both pairs feature the same design, the two contrasting colors give consumers a fun choice between shades. As part of the new campaign, Puma has enlisted top players to wear the dual-colored cleats. Those wearing the orange cleats will face off against those wearing the blue cleats in order to see how each pair stands up.

Puma's new campaign demonstrates how color can be used as a simple and effective marketing tool for a standard pair of athletic shoes.