Toronto Weatherman Informs Wired Citizens With Twitter Updates

By: Bianca Bartz - Published: Apr 21, 2009 • References: twitter & cbc
Toronto weatherman Nick Czernkovich is keeping the city updated with Twitter weather forecasts, a handy feed for local urbanites to follow.

The young CBC meteorologist has a huge older fan base who follow his daily weather updates on TV, but he says the younger demographics don’t tune in as much because they get their weather updates online.

Could Twitter save the weatherman?

@nickczernkovich doesn’t have a dry feed either; he infuses his posts with his charismatic charm, and between weather updates, throws in a fun comment or two to help his readers feel more connected.

With updates like, "SERIOUSLY AWESOME WEEKEND ALERT - Sat/Sun 24-25 C humidex 28 .. very slght chnc aft shwr, but only a small risk .. still finalizing fcst," he connects with younger demographics who want their info fast and fun. Stats for Twitter Weather Updates Trending: Older & Mild
Research: 4,126 clicks in 370 w
Interest: 4 minutes
Concept: Twitter Weather Updates
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: twittering celebrity moms, twittering food trucks, and virtual good samaritans.