The New Twist N' Dip Bagel Puts an Interactive Twist on Breakfast

By: Katherine Pendrill - May 10, 2016
References: facebook & brandeating
Einstein Bros. recently expanded its permanent menu to include the new Twist N' Dip Bagel. While some brands have been upgrading their bagels by using colorful dough and decadent ingredients, Einstein Bros. has simply changed the shape of the classic bread-based treat.

The new Twist N' Dip Bagel is a rippable and dippable roll that puts an interactive twist on breakfast. The bagel itself is scored into large pieces that can be torn off into bite-sized segments. Customers can then dip the bagel pieces into schmear for an extra-fun eating experience. Each bagel comes with two types of schmear, so customers can mix and match their favorite flavors.

The new pull-apart bagel is part of an ongoing trend towards food products that give consumers a brand new way to enjoy familiar dishes.