Superstar

The Weather Channel's Tweet Powered Tornado Launches on Interns

By: Meghan Young - Published: • References: weather & neatorama
To ring in Tornado Week, which hasn't gained as much of a following as Shark Week, the Weather Channel has created the Tweet Powered Tornado. It is an interactive air-blasting phenomenon that subjects two lowly interns to a simulation of the real thing. Essentially, the more people tweet with the Tornado Week hashtag (#TornadoWeek), the stronger the force of the wind becomes. A hilarious concept, the Tweet Powered Tornado creates a fun experience.

Not only is the Tweet Powered Tornado entertaining to engage in, there is an end goal that people can strive to reach. The masterminds behind the concept write, "Hit 1,000,000 mentions and we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel offices!" Let's get tweeting, people. Stats for Windy Social Media Interactions Trending: Older & Chilly
Traction: 309 clicks in 81 w
Interest: 0.6 minutes
Concept: Tweet Powered Tornado
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: immaculate miniature landscapes, wacky windblown portraits, and militarized natural disaster ads.