Swedish TV6 collaborated with ad agency Le Bureau, (Stockholm, Sweden) to promote their game show program to ad agencies. The show’s “I’d do anything for money” concept involves making contestants do humiliating and sometimes painful stunts in order to win the money.
Their unorthodox marketing effort involved sending naked guys to other ad agencies with a message that says, “I was paid 50 Euros to deliver this DM butt naked.”
I am sure the unconventional marketing idea grabbed the attention of the secretaries in these offices and gave a pretty good idea what the show is all about.
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