'Turkey on the Table' Encourages Gratitude and Supports Those in Need
Riley von Niessen — September 16, 2020 — Social Good
References: turkeyonthetable
'Turkey on the Table' is name of a new book and activity that was created for families looking to celebrate the upcoming Thanksgiving holidays.
Made in partnership with Feeding America, the adorable display was co-created by April George and Kerry Maunus, two parents who wanted to instill positive values in their kids by encouraging them to consider everything that they had to be thankful for. The two co-founders wanted to share their daily habit of gratitude with others, spurring the launch of Turkey in the Table. Every day, family members can write what they're grateful for on a feather-shaped card, and attach it to the turkey. As more cards are added, the turkey will develop a voluminous tail. On Thanksgiving day, families are meant to display the turkey on the table as a centerpiece, and read out the cards.
For each Turkey on the Table that's sold, 10 meals will be provided to someone in need. So far, the partnership has led to over one million meal donations.
Image Credit: Turkey on the Table
Made in partnership with Feeding America, the adorable display was co-created by April George and Kerry Maunus, two parents who wanted to instill positive values in their kids by encouraging them to consider everything that they had to be thankful for. The two co-founders wanted to share their daily habit of gratitude with others, spurring the launch of Turkey in the Table. Every day, family members can write what they're grateful for on a feather-shaped card, and attach it to the turkey. As more cards are added, the turkey will develop a voluminous tail. On Thanksgiving day, families are meant to display the turkey on the table as a centerpiece, and read out the cards.
For each Turkey on the Table that's sold, 10 meals will be provided to someone in need. So far, the partnership has led to over one million meal donations.
Image Credit: Turkey on the Table
Trend Themes
1. Gratitude Displays - Opportunity for creating interactive and visually appealing gratitude displays for various occasions.
2. Positive Values - Growing demand for products and services that promote positive values and teach gratitude to children and families.
3. Social Impact Partnerships - Increasing trend of collaborations between businesses and non-profit organizations to create social impact and support those in need.
Industry Implications
1. Children's Books and Activities - Innovative opportunities for creating interactive books and activities that teach valuable life lessons to children.
2. Home Decor - Disruptive innovation opportunities in home decor with gratitude-themed products that serve as visual reminders of gratitude.
3. Non-profit and Social Organizations - Potential for non-profit organizations to partner with businesses in creating products that generate social impact and support their causes.
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