Tums Naturals are Free From Artificial Flavors and Dyes
Michael Hemsworth — February 18, 2021 — Marketing
References: Tums & drugstorenews
Tums Naturals are being launched by GSK Consumer Healthcare to offer consumers a naturally sourced solution for combating the effects of heartburn. The antacid features a recipe that is free from the use of artificial flavors and dyes, while still offering a multi-symptom level of relief. This includes being able to alleviate the discomfort of acid indigestion as well as sour stomach and burning in the chest.
Director at Tums Amy Sharon explained the new Tums Naturals further saying, "As consumers are increasingly aware of the ingredients they consume, we saw an opportunity to offer them the efficacy they rely on and expect from TUMS, while delivering on their desire for more natural-leaning solutions to their medicinal needs. Millions of people suffer from heartburn, caused by things like stress and the foods they consume, and our mission is to continue ensuring they have access to relief that fits their personal preferences, so heartburn isn't something they have to worry about."
Image Credit: Tums.com
Director at Tums Amy Sharon explained the new Tums Naturals further saying, "As consumers are increasingly aware of the ingredients they consume, we saw an opportunity to offer them the efficacy they rely on and expect from TUMS, while delivering on their desire for more natural-leaning solutions to their medicinal needs. Millions of people suffer from heartburn, caused by things like stress and the foods they consume, and our mission is to continue ensuring they have access to relief that fits their personal preferences, so heartburn isn't something they have to worry about."
Image Credit: Tums.com
Trend Themes
1. Naturally Sourced Antacids - Companies can capitalize on the trend of consumers seeking natural solutions for health issues by offering naturally sourced alternatives to traditional medications.
2. Multi-symptom Relief Products - The demand for products that offer relief from multiple symptoms can be met by innovating and improving on existing formulas to provide more effective and efficient solutions.
3. Ingredient Transparency - The trend of consumers wanting to know more about the ingredients in their products presents an opportunity for companies to provide greater transparency and build trust with their audience.
Industry Implications
1. Healthcare - The healthcare industry can capitalize on the trend towards natural health solutions by investing in the development of naturally sourced remedies for a variety of health issues.
2. Consumer Goods - Companies in the consumer goods industry can innovate and improve on existing products to meet the demand for more efficient, effective, and natural options.
3. Pharmaceuticals - Pharmaceutical companies can take advantage of the trend towards multi-symptom relief products by investing in research and development to create more effective and efficient medications.
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