The connotations behind prophylactics are not always wholesome, but this Tulipan Condoms puppies campaign displays a series of respectable images.
The Young & Rubicam advertising agency of Argentina pulled together these three prints to appear like snapshots from an adorable family album -- minus the children. In each picture, a happy couple is shown engaged in fun-loving activities with its precious dog, essentially treating the canine as a kid replacement figure.
Blowing out birthday cake candles, building sand castles and sleeping soundly on the couch, the hounds in these adverts have a fulfilling effect on the lives their owners. Some long-term adult relationships will never involve offspring, and this scheme highlights a different kind of proud parent in the Tulipan Condoms puppies campaign.
Stats for Cheerful Childless Marketing
Trending: Older & Mild
Research: 6,544 clicks in 265 w
Interest: 4 minutes
Concept: Tulipan Condoms Puppies
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: suggestive skin campaigns, haute couture contraceptives, and filthy contraceptive ads.
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