These Limited-Edition Tsingtao Bottles Celebrated the Year of the Goat

By: Katherine Pendrill - Jun 9, 2016
References: packagingoftheworld
Last year, one of China's largest breweries celebrated the New Year with limited-edition Tsingtao bottles marking the year of the goat. Chinese New Year is a major event in China, making it a perfect opportunity for brands to releases special packaging. This commemorative pack helped the brewery ring in the New Year in a fun and eye-catching way.

The limited-edition Tsingtao bottles came in a commemorative pack designed by the creative agency Halewood International. The eye-catching pack drew inspiration from the streets of Beijing with a bold goat-shaped graphic. The modern design was meant to depart from the more traditional illustrations and typography often used to mark the Chinese New Year.

The commemorative pack for Tsingtao beer not only helped the brand commemorate the year of the goat, but it also served to convey the company's forward-thinking attitude.