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People that know me know I'm a huge fan of irony and these 'Truth and Lies' posters perfectly exemplify what people say on a surface level and what they actually mean. Designed by Justin Barber, the hilarious collection of satirical posters features minimalist art with captions that make viewers reflect on the funny social interactions they have with their peers.

A few of my favorite lines from 'Truth and Lies' include "I didn't hear my alarm clock (It turns off after the fifth snooze)," "BRB (I'm still here, but I wish you weren't)" and "I'm on a diet (of great tasting food)."

Implications - Consumers appreciate satirical humor because it offers them a pleasurable diversion while at the same time satiating their desire for cognitively engaging material. Corporations may consider using satire in their media campaigns in order to attract consumers to company causes.