Christian K-mart Fashion

By: Going Like Sixty - Published: Jun 7, 2008 • References: lifeway & feministing
K-mart decided teenage girls should be able to visibly wear their vow of chastity on their clothes. The True Love Waits fashion line encourages young women (teenagers AND college aged) to remain abstinent until marriage. Lifeway Christian Resources created the campaign on an international basis. They are depending on peer pressure and clever ass-vertising to help their cheeky cause be a success. The True Love Waits movement got a significant boost in visibility because of the K-mart decision to sell their clothing. Stats for Chastity Vow Pants Trending: Older & Chilly
Research: 2,490 clicks in 416 w
Interest: 4 minutes
Concept: Chastity Vow Pants
Related: 52 examples / 40 photos
Segment: Females, 12-35
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