Prada Goes Bananas for Spring Summer 2011
The exuberance of Hawaiian shirts reconciles kimono-inspired details with conventional Western menswear.
Implications - The recent recession prompted budget-tight consumers to make more affordable purchases at vintage and thrift stores. This caused a resurgence of retro fashions in the marketplace, which consumers adore for their kitschy designs and rarity. Companies can manufacture styles with these qualities to appeal to fashionable demographics.