Trifect Athletics is Inspired by Three Athletic Brothers

By: Jen Chae - Published: May 8, 2013 • References: trifectathletics
Themes in products are effective as they’re catchy, interesting and they help boost sales. Trifect Athletics has a bit of an advantage in applying a theme to business – the owners are athletic and model-esque identical triplets. The three also understand that working out to achieve fitness goals involves at least three stages – "To Sacrifice, Endure and Conquer" – which is the philosophy of their clothing line.

The founders, who have a background in modeling and acting, well-embrace their selling point: the triple effect. From the company's three-part vision statement to its three-tiered pyramid logo, Trifect nails its branding immaculately.

The triplets also model their own products like Trifect’s top-selling Trigonon tops. The company calls for triple-fueled marketing, as well as some terrific alliterations. Stats for Triplet-Inspired Workout Gear Trending: Older & Buzzing
Research: 10,019 clicks in 159 w
Interest: 1.9 minutes
Concept: Triplets Athletic Gear Gym
Related: 77 examples / 59 photos
Segment: Males, 12-35
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