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I nearly lost my breath -- and my sanity -- when I came across the news regarding the creation of the Triple Double Oreo Neapolitan cookie. Oreo has always been my cookie of choice, so it is inevitable that I became very excited and hungry upon digesting this fabulous information.

The Triple Double Oreo Neapolitan is exploding with mouthwatering flavors. Layered between three crunchy golden cookies are three different flavors of frosting: strawberry, chocolate and vanilla. This modern twist on one of America's most beloved cookies is sure to make mouths water!

Implications - Businesses that enhance a product that already possesses strong brand recognition in society will likely experience high levels of success. Consumers will be more willing to invest in a product that offers both modernized and familiar qualities.