TREK Madone: Damien Hirst for Lance Armstrong STAGES Project

By: Christina Butty - Published: Jul 23, 2009 • References: trekbikes & hypebeast
Lance Armstrong’s STAGES project has been an odd but successful collaboration.

It is a bit strange that Nike, Lance Armstong and TREK bicycles have teamed up with hot graffiti artists to produce products, but hey, why not?

The latest in Lance Armstrong’s STAGES collaboration is this TREK bike designed by none other than British art heavy weight Damien Hirst, called TREK Madone: Damien Hirst.

The TREK Madone: Damien Hirst is a bit feminine in appearance since it features a lot of pink detailing, but I’m not sure that this bike is for riding. Stats for Feminine Graffiti Bikes Trending: Older & Chilly
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Concept: Feminine Graffiti Bikes
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Segment: Females, 18-35
Comparison Set: 29 similar articles, including: sneaker ad art, livestrong apparel, and personalized pop art bikes.