The KAWS TREK Madone bike is covered with the cartoon-style teeth that are a hallmark of KAWS' artwork. Lance Armstrong will ride this personalized bike during the Milan-San Remo Cycle Race.
Implications - The simple designs of bikes encourage cyclists to put their own creative twists on the transportation method in hopes of standing out. With so many consumers wishing to express their individuality, brands are given the opportunity to give them that freedom. Businesses can look towards consumers as a source of inspiration instead of brainstorming concepts that may not work; that way they know exactly what to provide.