The Transparante Kerk, otherwise known as the Transparent Church, is a unique and first-of-its-kind pop-up concept that has been appearing all over the Netherlands. Frank Los, philosopher and creator of the church, does not practice a standard sermon but rather deals with life's big questions.
The Transparante Kerk is a novel idea to allow people to talk about the important questions in unconventional contexts. I would like to see where the Transparante Kerk pops up next.
Implications - The pop-up concept allows a brand to expose its products to a particular market for a short period. This fleeting nature appeals to consumers and forces them to act. Companies should consider how they can leverage the pop-up concept to bolster their brand.
Stats for Inflatable Churches
Trending: Older & Chilly
Research: 1,879 clicks in 245 w
Interest: 2.6 minutes
Concept: Transparante Kerk
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: unconventional religious branding, revamped religious interiors, and 16 contemporary churches.
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