The Transparante Kerk is a novel idea to allow people to talk about the important questions in unconventional contexts. I would like to see where the Transparante Kerk pops up next.
Implications - The pop-up concept allows a brand to expose its products to a particular market for a short period. This fleeting nature appeals to consumers and forces them to act. Companies should consider how they can leverage the pop-up concept to bolster their brand.