Transparante Kerk is a Pop-Up Church That is the First of its Kind

By: Christopher DeLuca - Published: Aug 21, 2011 • References: detransparantekerk.nl and springwise
The Transparante Kerk, otherwise known as the Transparent Church, is a unique and first-of-its-kind pop-up concept that has been appearing all over the Netherlands. Frank Los, philosopher and creator of the church, does not practice a standard sermon but rather deals with life's big questions.

The Transparante Kerk is a novel idea to allow people to talk about the important questions in unconventional contexts. I would like to see where the Transparante Kerk pops up next.

Implications - The pop-up concept allows a brand to expose its products to a particular market for a short period. This fleeting nature appeals to consumers and forces them to act. Companies should consider how they can leverage the pop-up concept to bolster their brand.