Hasbro released an ad called the 'Transformable Press Ad' that does more than advertise the Transformers toys by letting you make one. By folding the advertisements, kids are able to create their very own transforming toy. Full instructions and stencils are provided so that anybody can fold a plane that can be folded into a robot.

Ad agency DDB Paris commissioned artist Bertrand Le Pautremat to create the intricate origami designs. Le Pautremat is a well-known paper artist that has extensive experience working with the art of origami.

Just like a real Transformer toy, the ad adds some backstory to the paper toy. Descriptions of the robot and its abilities are provided to further spark imagination. Statistics such as intelligence and force are also shown.