The 'Transformable Press Ad' Can be Folded into a Toy Robot

By: Alexander Lam - Published: • References: adverblog
Hasbro released an ad called the 'Transformable Press Ad' that does more than advertise the Transformers toys by letting you make one. By folding the advertisements, kids are able to create their very own transforming toy. Full instructions and stencils are provided so that anybody can fold a plane that can be folded into a robot.

Ad agency DDB Paris commissioned artist Bertrand Le Pautremat to create the intricate origami designs. Le Pautremat is a well-known paper artist that has extensive experience working with the art of origami.

Just like a real Transformer toy, the ad adds some backstory to the paper toy. Descriptions of the robot and its abilities are provided to further spark imagination. Statistics such as intelligence and force are also shown. Stats for Origami Toy Ads Trending: Older & Average
Traction: 7,087 clicks in 71 w
Interest: 2 minutes
Concept: Transformable Press Ad
Related: 51 examples / 39 photos
Segment: Neutral, 4-18
Comparison Set: 19 similar articles, including: alterable toy ads, child-frightening toy ads, and eco-friendly toy ads.