Designed by José de la O, 'Transcendental Tunes' "combines RFID with old school stereo equipment and digital tunes to serves as a memory trigger and emotional aid for Alzheimer's patients," according to Core 77.
Focusing on the medial pre-frontal cortex, which is responsible for familiar music, memory and emotions, 'Transcendental Tunes' tries to access stored memories to make them new and meaningful again.
Stats for Memory-Stimulating Music
Trending: Older & Mild
Research: 1,191 clicks in 301 w
Interest: 3.2 minutes
Concept: Transcendental Tunes
Related: 56 examples / 43 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: powerful alzheimer's ads, alarming old folks' phones, and younger self campaigns.
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