Viral Tacoma Ad

By: Bianca Bartz - Published: Oct 23, 2007 • References: duncans
The latest viral ad for Toyota was produced by Saatchi & Saatchi, Los Angeles, and features a video clip from the graphic video game. I don't know much about the World of War Craft, but I'm pretty sure, it has nothing to do with Toyota trucks.

The machinima (machine cinema) ad shows the gaming screen in action as two players maneuver the virtual world, when a red Toyota Tacoma suddenly tears onto the screen.

The gamers shout, "Four wheels of furry" before the vehicle is devoured by a fire-spewing dragon.

A few seconds later, the monstrous beast spits the pick up truck out again.

"Did you see me lay down the law? I am the law giver," the driver of the Tacoma shouts.

Very bizarre.... check it out! Stats for Toyota Tears Through Warcraft Trending: Older & Warm
Research: 4,565 clicks in 445 w
Interest: > 3 minutes
Concept: Toyota Tears Through Warcraft
Related: 40 examples / 31 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: humidifying cannabis tins, uv-free gel polishes, and metal-clad restaurant interiors.