Toyota Avalon Looks to the Past for Present Car Comfort

By: Allison Love - Published: May 20, 2010 • References: toyota & coloribus
The new Toyota Avalon commercials hark back to the 40s and 50s to advertise the comfort of its new car style. The commercials set the scene with a male narrator using the typical 40s voice-over, describing the Toyota Avalon as "one smooth ride" with "no finer way to travel."

The final line of the Toyota Avalon commercial suggests that "comfort is back," hinting at the throwback style. Of course the women in the ads are all 40s-glam with deep red lips and the men featured have that 'Mad Men' style. Stats for Throwback Car Commercials Trending: Older & Warm
Research: 6,786 clicks in 314 w
Interest: 4 minutes
Concept: Toyota Avalon
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
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