The Toyota Auris Hybrid Car Proves There’s More Than One Opt

By: Jonathon Brown - Published: Feb 1, 2013 • References: toyota & ibelieveinadv
The Toyota Auris Hybrid car breaks tradition in this new ad, proving there is an alternative to gas-powered vehicles.

The Toyota Auris Hybrid is the newest hybrid model available, as the market for the fuel-efficient vehicles continues to expand. With gas prices continuing to rise and the lack luster economy putting less money in people’s pockets to pay for it, attitudes toward hybrid vehicles like the Toyota Auris are shifting.

This ad projects what life would be like if we were only allowed one choice in life. The commercial stars with a speaker who decrees there will only be one phone allowed for the rest of time. People are shown walking the streets with landlines as they step over tangled cords. The ridiculous scenes underline the ridiculous notion that only gas-powered cars are available. Stats for Absurdly Authoritarian Auto Ads Trending: Older & Warm
Research: 622 clicks in 173 w
Interest: > 3 minutes
Concept: Toyota Auris Hybrid Car
Related: 103 examples / 79 photos
Segment: Males, 18-55+
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