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Fashionistas in Toronto didn’t let the chilly weather stop them from donning their best ensembles as exhibited by these Toronto Street Style shots.

Photographed by Jenna Marie Wakani and Lewis Mirrett, these captures come straight off the streets of Toronto during LG Fashion Week. I would safely guess from looking at these snaps that ombre hair and vibrant colors are definitely the must-have looks for the upcoming season.

Beat the cold weather blues and get yourself into a fashion frenzy with this Toronto Street Style series.

Implications - No longer looking to blend in with subtle styles, consumers in modern society want to stand out with their fashion choices. Designs that allow for personal expression attracts shoppers who want to create a distinct look for themselves. Companies should take this into account when trying to attract more attention to their brand.