Topman's Fine Tailoring Line Works with Charlie Casely-Hayford
Mary Van Puymbroeck — June 13, 2017 — Fashion
Topman's fine tailoring line was created as a collaboration with London-based designer Charlie Casely-Hayford to deliver classic, well-made pieces on the high street.
Topman has been known for releasing co-branded collections. The pairing is able to take what both brands are known for individually and bring those strengths together to make a modern, affordable line of tailored suiting. The ten suit capsule collection combines traditional tailoring techniques with modern silhouettes to bridge the gap between the high street and Savile Row. The collection ranges in price from 200 pounds to 250 pounds, and includes classic pieces like wool stretch suits along with more fun items like a blue velvet blazer.
Topshop has been working to legitimize its formal wear for some time now by making moves like dressing celebrities for the MET ball and other red carpet events. For Topshop, Topman's fine tailoring line is the next step in bringing affordable formal ware to the masses.
Topman has been known for releasing co-branded collections. The pairing is able to take what both brands are known for individually and bring those strengths together to make a modern, affordable line of tailored suiting. The ten suit capsule collection combines traditional tailoring techniques with modern silhouettes to bridge the gap between the high street and Savile Row. The collection ranges in price from 200 pounds to 250 pounds, and includes classic pieces like wool stretch suits along with more fun items like a blue velvet blazer.
Topshop has been working to legitimize its formal wear for some time now by making moves like dressing celebrities for the MET ball and other red carpet events. For Topshop, Topman's fine tailoring line is the next step in bringing affordable formal ware to the masses.
Trend Themes
1. Co-branded Collections - The trend of collaborating with established designers allows brands to combine their individual strengths and create innovative and affordable fashion lines.
2. Bridging High Street and Savile Row - The trend of merging traditional tailoring techniques with modern silhouettes paves the way for high street brands to offer quality, well-made tailored suiting.
3. Legitimizing Affordable Formal Wear - The trend of dressing celebrities for high-profile events helps brands like Topshop bring their formal wear collections to a wider audience and establish themselves in the formal wear market.
Industry Implications
1. Fashion Retail - The fashion retail industry can tap into the co-branded collections trend, offering customers unique and affordable fashion lines.
2. Tailoring - The tailoring industry can seize the opportunity to bridge the gap between high-end tailoring and affordable suiting, catering to a broader customer base.
3. Event Styling - The event styling industry can benefit from the trend of legitimizing affordable formal wear, offering outfit suggestions and styling services for clients attending high-profile events.
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