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The Topman Summer 2012 designer t-shirt collection features fantastic creations from some of the UK's most recognized names in fashion. This new tee collection is set to launch June 7, 2012 before London's June 15, 2012 Fashion Week showing.

Cel­e­brating British tal­ent, this London-loving advertorial features pieces from James Long, Katie Eary, Lou Dal­ton, Sib­ling and Christo­pher Shan­non. The affordable tees are being sold with proceeds going to the British Fash­ion Coun­cil Princess of Wales Char­i­ta­ble Trust that aims to provide financial support of young design­er up-and-comers.

Photographer Craig Thomas captures top models in the Topman Summer 2012 designer t-shirt lookbook advertorial. Posing amongst a backdrop of London's famous landmarks, the guys showcase all that the city has to offer while sporting patriotic prints and edgy graphics.