Toogood and Carhartt WIP Join Forces on a Collection
References: t-o-o-g-o-o-d & hypebeast
Carhartt WIP works in collaboration with London-based design studio Toogood on a new collection full of streetwear items that are designed with inspiration from workwear silhouettes. The capsule is made up of products such as jackets and shirts that are notably made in an oversized shape. This gets a sculptural update that is informed by both Erica and Faye Toogood.
Throughout the entire range, the brands use materials true to Carhartt WIP including the lightweight Utah Canvas material and the Dearborn Canvas. It blends together perfectly with signature items from Toogood including the Photographer jacket and the Michigan jacket, giving the collection a utilitarian design language in a seamless manner. It also continues with items such as the Explorer Jacket and the Draughtsmen shirt.
Image Credit: Carhartt WIP
Throughout the entire range, the brands use materials true to Carhartt WIP including the lightweight Utah Canvas material and the Dearborn Canvas. It blends together perfectly with signature items from Toogood including the Photographer jacket and the Michigan jacket, giving the collection a utilitarian design language in a seamless manner. It also continues with items such as the Explorer Jacket and the Draughtsmen shirt.
Image Credit: Carhartt WIP
Trend Themes
1. Workwear-inspired Streetwear - The use of workwear silhouettes in streetwear items creates opportunities for workwear and fashion retailers to collaborate and create new collections.
2. Oversized Fashion - The oversized shape trend in streetwear fashion offers opportunities for designers to experiment with proportions and create unique designs.
3. Utilitarian Design Language - The use of utilitarian design language in fashion collections creates opportunities for collaborations between workwear and fashion brands in creating functional yet stylish clothing.
Industry Implications
1. Fashion Retail - Collaborations between established workwear and fashion brands bring new collections to the market, providing more options for consumers.
2. Workwear - Innovative workwear designs that incorporate fashion elements increase workwear's appeal to consumers outside traditional workwear industries.
3. Textile Manufacturing - The use of unique materials and innovative production techniques in workwear-inspired streetwear trends creates new opportunities for textile manufacturers.
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