The piercing designs include cuss words, guns and words like 'suck' and 'punk.' These piercings are definitely not PG13.
Implications - Body modification has become a way for consumers to channel the way they feel on the inside through their outer image. Consumers who are willing to modify their bodies tend to carry a unique attitude that can be portrayed as careless. Items such as cheeky tongue piercings that are designed for this target enable consumers to portray the badassery that they desire to communicate to others.