mastermind JAPAN and Tokyo Revengers Launch Special Capsule
Mickey Phoon — March 8, 2023 — Pop Culture
References: hypebeast
Popular anime and manga series Tokyo Revengers and fashion brand mastermind JAPAN released a unique apparel and collectibles capsule that draws from the themes of the anime series. The release of the capsule comes from Ken Wakui's manga series reaching its finale, which was serialized in 2017. The series' story follows Hanagaki Takemichi waking up 12 years into the past after living an unsatisfying life until his death. He tries to prevent a bleak future as well as the eventual fate of his friends.
The collaboration capsule contains an original logo combining its skull motif with the dragon tattoo of one of the characters from the series, Draken. There are custom graphics across the baseball jackets, hoodies, and three variations of oversized tees that feature the calligraphy text following the anime series' theme of Toman's bosozoku clan jackets. In addition to connecting with Bandai Namco, there is a set of six-inch vinyl figures of the Hanagaki Takemichi, the Toman leader Mikey, and Draken. The unique collaboration capsule is set to release in April.
Image Credit: Premium Bandai, hypebeast, hypebeast, hypebeast
The collaboration capsule contains an original logo combining its skull motif with the dragon tattoo of one of the characters from the series, Draken. There are custom graphics across the baseball jackets, hoodies, and three variations of oversized tees that feature the calligraphy text following the anime series' theme of Toman's bosozoku clan jackets. In addition to connecting with Bandai Namco, there is a set of six-inch vinyl figures of the Hanagaki Takemichi, the Toman leader Mikey, and Draken. The unique collaboration capsule is set to release in April.
Image Credit: Premium Bandai, hypebeast, hypebeast, hypebeast
Trend Themes
1. Anime-inspired Collaborations - There is an opportunity for other anime and manga creators to collaborate with fashion brands to produce unique apparel and collectibles capsules.
2. Nostalgia-driven Apparel - As demonstrated by Tokyo Revengers, there is a rising demand for apparel and collectibles that draw from beloved manga and anime series.
3. Limited Edition Collectibles - The release of Tokyo Revengers and mastermind JAPAN's capsule illustrates how limited edition collectibles can drive excitement and sales among anime fans.
Industry Implications
1. Anime and Manga - Anime and manga creators can leverage their fan base to enter into partnerships with fashion brands for unique collaborations.
2. Fashion and Apparel - Fashion brands can explore the nostalgia-driven demand for anime-inspired apparel and collectibles capsules.
3. Toys and Collectibles - Toy and collectible manufacturers can capitalize on the growing trend of limited edition collectibles by partnering with popular anime and manga series to create unique products.
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