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Todd Reed is a jewelry designer from Colorado who employs eco-friendly and sustainable methods in his work. His jewelry is made using recycled precious metals and uncut, raw diamonds. Todd Reed has created a very unique collection of jewelry and accessories because his designs capture the true essence and beauty of the planet's gemstones.

Reed was inspired to create his environmentally conscious line of jewelry because of the world's natural beauty as well as the five tons of waste that is produced for each and every wedding ring created. This jewelry by Todd Reed is handmade and features one-of-a-kind detailing. Todd Reed currently carries five collections including signature, vintage, modern, bridal and men's.

Implications - Businesses that devote their efforts to offering their clients sustainable and environmentally friendly products will appeal to a wide audience of eco-conscious consumers. These consumers will likely invest in products that complement their own beliefs and lifestyles.