Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Kanesa David — April 22, 2024 — Lifestyle
Tnuva is launching functional whips under the 'TNUVA+' brand, marking the company's venture into refrigerated functional beverages. These innovative whips are crafted from fruit or vegetable juices, each featuring a distinctive blend of ingredients that result in a unique end flavor. The series encompasses five distinct drinks, each housed in 100 ml vials, with ingredients like ginger, turmeric, guarana, beets, matcha, and more.
The development of these functional whips responds to the growing consumer demand for health-conscious and functional beverages. Through a preliminary study conducted in collaboration with the Kantar Institute, Tnuva identified a significant motivation among consumers to consume these products.
"The new TNUVA+ shakes will allow consumers to incorporate the good ingredients into their daily diet. This is a new value proposition for the Israeli consumer that corresponds with current life patterns that include multitasking and consumption on the go at a high rate," said Michal Betzer, director of Tnuva's marketing department.
Image Credit: Tnuva
The development of these functional whips responds to the growing consumer demand for health-conscious and functional beverages. Through a preliminary study conducted in collaboration with the Kantar Institute, Tnuva identified a significant motivation among consumers to consume these products.
"The new TNUVA+ shakes will allow consumers to incorporate the good ingredients into their daily diet. This is a new value proposition for the Israeli consumer that corresponds with current life patterns that include multitasking and consumption on the go at a high rate," said Michal Betzer, director of Tnuva's marketing department.
Image Credit: Tnuva
Trend Themes
1. Functional Plant-based Whips - In response to consumer demand, Tnuva introduces a line of functional whips crafted from fruit or vegetable juices with unique ingredient blends.
2. Refrigerated Functional Beverages - Tnuva's 'TNUVA+' brand disrupts the market by launching refrigerated functional beverages in 100 ml vials.
3. Health-conscious Beverage Series - TNUVA+ offers five distinct drinks with ingredients like ginger, turmeric, beets, and matcha to cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of functional plant-based whips to cater to health-conscious consumers seeking innovative beverage options.
2. Retail - Retailers have the opportunity to capitalize on the demand for refrigerated functional beverages by stocking Tnuva's TNUVA+ range in their stores.
3. Marketing and Advertising - Marketing and advertising professionals can explore the health-conscious beverage series trend to create targeted campaigns for brands looking to promote functional beverages with unique ingredients.
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