These polyester socks are armed with strategically-placed latex pads that stimulate pressure points through massage in the user's feet. All this is based on reflexology theory.
This luxury is rather expensive though, at $45 per pair, which almost sounds ridiculous. You might just call this the animated porn of sock design!
Implications - Urban-based consumers live extremely fast-paced lives and have little time to take off for relaxation. These consumers crave products that will allow them leisure throughout the day. Companies can create products for target markets with little or no down time that have relaxing elements.